Bridgestone is a trusted brand that goes way back. At SIMA Paris, one of the biggest agricultural trade fairs in Europa, Bridgestone took the opportunity to demonstrate the quality of their product.
In the photo studio a vintage tractor was displayed still with it’s original tires. Visitors could pose with the machine and share their picture with email or Facebook. The sharing kiosk was completely integrated in the trade booth. This resulted in extra traffic to the trade booth and data capture of prospects.