Belgian Chocolate at it's best!
When you mention Leonidas to a choc-o-holic, chance is big they get in an ecstatic state about this mouth-watering delicacy. For this reason Leonidas could not be absent at the first international fair "Salon du Chocolat" in Tour & Taxis Brussels. During this 3 day event, 1080 pictures were taken, 255 pictures were immediately shared on the personal Facebook pages from the visitors with the Social Media Kiosk. These pictures were displayed to 74.236 Facebook users. This activation resulted in 373 new likes on the corporate Facebook page of Leonidas during the time of the event. Due to the succes, the booth was booked a second time for client events in Brussels and Paris. A result sweeter then sweets!